If we told you there is an easy way to send direct mail pieces without having to buy a mail list, would you be interested?

Every Door Direct Mail (EDDM) is a service offered by the United States Postal Service (USPS) that allows businesses to send mailings to every address in a specific geographic area. This is a cost-effective way for businesses to reach potential customers in their local communities.

Here are some of the benefits of using EDDM:

• No mailing list required: This saves the cost of acquiring and maintaining a mailing list.
• Small mailings can be produced quickly: By eliminating the time to gather a mail list and address the mail piece, and by using digital equipment for printing the mail piece, a small mailing can be in the hands of prospective customers in just a few days after printing.
• No postage permit is required: Regular presorted mailings require use of a permit to mail at discounted postage rates. For EDDM, the USPS waives this requirement and allows use of a "generic" permit.
• The mailing panel can be very small: Because the mail piece does not go through normal mail processing, there are few requirements for the location and size of the mailing panel (the area containing the return address, indicia and outbound address).

EDDM is a great marketing tool for businesses that offer products or services that people use regularly and whose customers and prospects come from an area adjacent to the business. Examples of businesses that can benefit from EDDM include:

• Fast food, dine-in and take-out restaurants
• Retail locations
• Beauty and barber shops
• Automotive service and repair shops
• Drug stores and pharmacies
• Clothing and department stores
• Banks and real estate firms 

For more information and to discuss how EDDM might benefit your business, contact us at 518.828.3278, use the form below or email us at info@pro-printers.com!

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